What is

We build the story that makes your next move possible.

An award-winning, full-service strategic story studio. We bring together storytellers who have made compelling films and television, and marketing strategists who have worked with some of the world’s most sophisticated brands. In fact, most of us are both.

We connect what you need to achieve with what people need to believe, feel, or do. Then we produce and distribute the story that moves them.

How We Work

Three acts. One story, built to work.

Act I

Assessment

Define what must move.

Strategists use our model built on decades of qual & quant research and strategic planning to mine actionable audience insights and shape narrative architecture.

Act II

Aperture

Create the opportunity window.

Storytellers create the human connection and shape the story. Synthetic audience modeling helps validate the script and creative choices before & during production.

Act III

Activation

Work the story.

Owned, earned, paid. Real-time analytics feed real-world performance data into Backbone to optimize performance and then sharpen what comes next.

Backbone

Our proprietary model

Human-led insight

→

Proprietary data

→

Synthetic validation

→

Real-world learning

→

Optimized results

How We Work

Three acts. One story, built to work.

Act I

Assessment

Define what must move.

Strategists use our model built on decades of qual & quant research and strategic planning to mine actionable audience insights and shape narrative architecture.

Act II

Aperture

Create the opportunity window.

Storytellers create the human connection and shape the story. Synthetic audience modeling helps validate the script and creative choices before & during production.

Act III

Activation

Work the story.

Owned, earned, paid. Real-time analytics feed real-world performance data into Backbone to optimize performance and then sharpen what comes next.

Backbone

Our proprietary model

Human-led insight

↓

Proprietary data

↓

Synthetic validation

↓

Real-world learning

↓

Optimized results

How We Work

Three acts. One story, built to work.

Act I

Assessment

Define what must move.

Strategists use our model built on decades of qual & quant research and strategic planning to mine actionable audience insights and shape narrative architecture.

Act II

Aperture

Create the opportunity window.

Storytellers create the human connection and shape the story. Synthetic audience modeling helps validate the script and creative choices before & during production.

Act III